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• Netflix is offering standard video streaming service for $10/MONTH. For simplicity, let us assume
• (1) the price does not change in the future
• (2) the marginal cost of serving each customer and the cost of retention are 0
• (3) the customer acquisition cost is the ONE MONTH of free trail
• (4) discount rate is 10% (per YEAR)
• (5) the YEARLY retention rate is 70%
• Please compute the Customer Lifetime Value
• Suppose Netflix issues a $10 rebate every 12 months to retains customers, and the retention rate rises to 80%. Is the Customer Lifetime Value increased or decreased?
Haswell Enterprises' semi annual bonds have a 10-year maturity, a 6.25% semi annual coupon, and a par value of $1,000. The going rate of interest is 4.75%. What is the bond's price?
Pricing objectives and pricing methods in the services sector
Kiss the Sky Enterprises has bonds on the market making annual payments, with 20 years to maturity, and selling for $870. At this price, the bonds yield 8.0 percent. What must the coupon rate be on the bonds?
Tangshan Industries has issued a bond which has a $1,000 par value and a 13 percent annual coupon interest rate. The bond will mature in ten years and currently sells for $1,250. Using this information, the yield to maturity on the Tangshan Industrie..
Luke Athletics Inc. has purchased a $200,000 machine to produce tennis balls. The machine will be fully depreciated by the straight-line method for its economic life of five years and will be worthless after its life. What is the present value of the..
Antitakeover measures primarily protects _________________
The Sunnyside Corporation has expected dividends that are growing at high rate in Year 1=$2:00, Year 2= $3.50, Year 3=$5.50 and expects the dividends to grow at a constant 5% rate after Year 3. The investors require a 12% required rate of return. Wha..
A firm purchases a new machine for $100,000. The machine will be depreciated over 5 years at $20,000 per year. The tax rate is 30%. What is the time 0 cash flow associated with the machine purchase?
Should a project or an ongoing business use debt or equity financing? What are the pros and cons of each? If a project uses both equity and debt finance, what is the appropriate mix? What types of financing are used by your current organization (or a..
The debt consists of 20-year, 8 percent, $1000 bonds, presently selling at $701.25. Flotation costs on new bonds would raise the effective before tax interest cost to 0.5 percent above the yield to maturity on existing debt. At least half of the net ..
Which one of the following statements is accurate for a levered firm?
The preferred stock of Erie Railroad Ties pays an annual dividend of $8.20 and sells for $51.70 a share. What is the rate of return on this security?
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