Reference no: EM133182811

This assignment is based on the case "Netflix Goes to Bollywood." It will require you to think critically about Netflix's business, corporate and international level strategies in order to propose viable recommendations for the firm.

Netflix has identified the Indian market as an attractive and unique source of growth. You have been hired as a team of consultants to advise Netflix on its international strategy to enter this market. As consultants, you are also asked to evaluate the company's corporate and business level strategies in light of its decision to penetrate the Indian market. Please address the following questions and do a Memorandum to the company CEO establishing your recommendations.

1. Determine Netflix's business level strategy and consider how its strategy may affect its decisions going forward.
2. Evaluate Netflix's corporate level strategy (diversification efforts) in light of increased competition.
3. What international strategy should Netflix adopt to enter the Indian market and what entry mode should it use? - consider Netflix's motivations of entry as well as the pressures it faces.
4. Should Netflix change any elements of its strategy in its pursuit of expanding in India?

To answer these questions, you should first assess the competitive landscape and analyze Netflix's strategy. Explain your recommendations based on evidence from the case.