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Netflix- The Movie Rental Industry
- Assess how technology and the changing demands of customers have impacted the movie rental business.
- Suggest a strategy for Netflix to prevent a new entrant into the marketplace and demonstrate its effectiveness.
- Determine any new products in this marketplace and the potential impact to Netflix's market share
-Determine Netflix's current strategy and determine if the strategy is sustainable.
- Identify a Netflix strength and suggest how this strength may be leveraged in the marketplace to ensure a competitive advantage.
- Predict the future of the movie rental industry. Provide support for your prediction.
In other words on what basis did you rank the companies in the order you did for purposes of selecting one as your strategic partner.
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