Reference no: EM13172315
1-All but which of the following are key success factors in the movie rental industry for the next 3-5 years?
A-The ability to attract and retain a customer base that is large enough to be profitable and spread fixed costs
B-A delivery system that includes both DVD rentals and VOD.
C-A wide selection of titles.
D-Having a physical presence so the company can differentiate its offerings based on service and quality and to give customers the opportunity to view the product.
2-Which of the following is not one of the elements of Netfix's six-pronged strategy
A-Providing a comprehensive selection of movie DVDs.
B-Aggressive marketing to attract subscribers and build widespread awareness.
C-Broadening its selection to include a stronger focus on video games.
D-No due dates for returns.
3-Which of the following is the most sustainable of Netflix's competitive advantages over its competitors.
A-Its wide selection of titles
B-Its proprietary CineMatch software
C-Its one-day business delivery.
D-Its brand name recognition.
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