Nestle has new premium brand-nestle purelife water

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Reference no: EM132156051

1. Today, Nestle has a new premium brand: "Nestle PureLife Water." The environmentally friendly and sustainable message for the new brand is an example of all of the following except ________.

A) publicity

B) global advertising

C) selling proposition

D) copywriting

E) rational appeal

2. Nestle has created large retail displays and programming advertisements for the Super Bowl. Those tasked with the visual creativity, development, and execution of those advertisements would be ________.

A) supermarket personnel

B) Sales Directors

C) CEOs

D) Art Directors

E) Copywriters

Reference no: EM132156051

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