Nestle approach of embedding researchers into people homes

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Reference no: EM132297061

1. Describe how L'Oreal attempt to gain insight into consumers, lives. Why don't they simply use a questionnaire?

2. Discuss Nestle's approach of embedding researchers into people's homes compared to more traditional focus group or interview-based research. What different insights are gained and why?

3. Analyse two decisions you made over the past year.

a) Which of these were programmed and which were non-programmed? Explain your answer.

b) Which model – the classical, administrative or political – best describes the approach you took to make each decision? Explain your answer.

Reference no: EM132297061

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