Reference no: EM132298167
Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events.
1. True/False: The first step you should take in developing your research-based report is identifying what decision makers want to accomplish.
2. True/False: The information you can access through business databases and other sources at your library is generally most reliable.
3. True/False: As you collect, analyze, and present data to others, you should provide all the relevant facts, even if they do not fit into convenient conclusions
4. Who will your primary audience be for this business report?
a. low-level workers within the company
b. customers of the company
c. decision makers within the company
d. suppliers of the company
5. When you're evaluating secondary research and how well it can be revised to address your specific business problem, you are considering its
a. adaptability
b. reliability
c. biases
d. relevance
6. If you were to use a report or guide that generally describes research about solving a particular issue, particularly one similar to the one you are encountering, you would be using ____________.
a. white papers
b. scholarly journals
c. industry publications
d. business books
7. If you were looking for a research source that provides concise, easy to understand research, which of the following research sources would you be LEAST likely to use?
a. business periodicals
b. scholarly journals
c. external blogs
d. white papers
8. If, during your research, you were only interested in expert opinions on the topic, which of the following types of secondary sources would be LEAST helpful for you?
a. a white paper
b. a wiki
c. an industry report
d. a scholarly journal article
9. You can usually better assess the usefulness of ____________ than other secondary sources because of the many online reviews available.
a. business books
b. industry publications
c. external blogs
d. scholarly journals
10. A drawback of using online databases is that they
a. provide outdated information
b. are not found in university libraries
c. are more expensive than primary research
d. take time to navigate
11. To ensure the completeness of a business message once you've compiled your research and are preparing to deliver your message, you should be sure to
a. be specific
b. control paragraph length
c. avoid empty phrases
d. use action verbs
12. Which of the following is most likely to negatively influence readers' perceptions of your credibility?
a. long paragraphs
b. generous white space
c. passive voice
d. inaccurate statements