Reference no: EM133743201

Article Review:

The purpose of this assignment is to practice an important aspect of the writing process: to synthesize the information from a scholarly article and draw meaningful connections to future implications.

First, select an industry with which you are familiar and in which you intended to have your future career, such as health care, marketing, retail, technology, etc. Consider an organization or position you might be interested in. The industry you select in this assignment will be the focus for the remaining writing assignments in this course.

Once you have made your selection, refer to the article "How Do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry" as well as the guidelines for writing, located in the topic Resources. Then address the prompts below in a 750-1,000-word paper:

Summarize and paraphrase the assigned article, addressing the following required sections of the Article Review: the research problem and questions, the methodology, the findings, and the implications discussed by the authors.
Discuss how the findings and implications of this article would impact the industry or organization you have identified for your future career. You do not need to find additional research for this assignment. The assigned article should be the only information cited in each section, including this one.