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Both items point out the negative aspects of consumerism and consumption. Promotional activities seem to have the goal of encouraging buying and consuming products.
The marketing concept says that an organization centers its activities on satisfying the needs and wants of a customer.
Consider the following questions:
Does promotion make people want things they do not need?
Is the responsibility for controlling consumption on the customers or the companies who are trying to meet their needs and wants?
How should businesses balance responsible marketing centered on customer needs with problems of consumerism.
Compose your answers in 3-4 paragraphs. Consider the environmental, economic, equity and sustainability issues in your answers.
Discuss a mental model that you have that needs to be changed. How does your model need to change and what are 3 things you can start doing to change it?
This Discussion Board requires students to perform the following 2 activities before they write:
What model of leadership is illustrated at BMW? How does this impact BMW's Culture
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Snoopy borrows $7300 at 9.2% nominal convertible monthly to pay for his new super-deluxe doghouse. To pay off the loan, he agrees to make monthly interest payments on the loan, and he also will make equal monthly deposits into a sinking fund account ..
analyze and explain why it is important for management to provide employees with continuous formal and informal
Explain the assumptions of human behavior regarding the three different arguments in the literature on the possible effects of competition on the level of misreporting of divisional managers toward headquarters. Why may some of the assumptions not ho..
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How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?
Discusses various aspects of strategic planning, including the mission and vision of the organization. What are the dangers of having a flawed mission statement? How does a flawed statement affect the development of a unit’s mission statement and sub..
Which of the four approaches to deciding ethical dilemmas do you use to justify the decision you will make in the coming hours, days, weeks and months? Discuss.
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