Reference no: EM133259628

Customers should be able to get products and services when, where, and how they want them. That's why marketing channels should be built to meet their needs. In this situation, several franchises, including Jollibee Foods Corporation., McDonald's Corporation, Pizza Hut., Domino's Pizza, and Dunkin Donuts plan to do just that by transforming their channel structures to include mobile channels comprised of fully equipped trucks and vans that can deliver many of the products sold in their bricks and mortar stores right to customers' homes and workplaces. When and where will these delivery services (truck or van) come and how will potential customers know? Customers can follow the sellers' whereabouts on Facebook, Twitter, and other social media platforms.  

(Give the Negative and Positive Researches of this topic ' based on your find references')

1. Do you believe that this type of mobile channel is only a unique fast-food-specific characteristic, or do you believe it has the potential to dramatically alter the structure of fast-food and other product and service distribution channels? Explain your point of view regarding the use of five approaches to channel structure that are considered.

• Characteristics of Goods & Parallel System Approach
• Financial Approach
• Transition Cost Analysis Approach
• Management Science Approaches
• Judgmental-Heuristic Approach