Negative affect of affirmation action

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1. Can a negative affect of Affirmation action be that there is discrimination against those who had nothing to do with the past inequalities?

2. What is brand image, and what are some tactics to shape brand image?

This is a formal assignment with a minimum of 200-250 words. It should include at least one reference from relevant peer-reviewed journal articles and/or books found within the online LIRN library or other reputable sources.

3. Pick a real Fortune 500 company and discuss how it is using social and/or digital media as part of its integrated media communications for promotional purposes.

This is a formal assignment with a minimum of 200-250 words. It should include at least one reference from relevant peer-reviewed journal articles and/or books found within the online LIRN library or other reputable sources. These must be properly cited in APA format. Remember you can also use your textbook.

Reference no: EM132296388

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