Need to propose analytics strategy for salt productions

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Reference no: EM133672293

"Salt Productions" is the largest television production company in the Northern Hemisphere. This is primarily due to their recent acquisition of HBO, Netflix, Comedy Central and other major television producers. As a result of such heavy investment, the Stakeholders are anxious to identify new opportunities for future projects. They also need to integrate their data across all new acquisitions and require a data analytics strategy to create a roadmap for future insights. They have hired you, as a part of a team from BIA Consultants, to draft a detailed report to stakeholders with the following requirements and guidelines.

1. Need to propose an analytics strategy for Salt Productions.

a. Need to define Business Intelligence and outline the key elements of BI using relevant academic and practitioner material.

b. Need to conduct a preliminary investigation into the streaming platform industry and identify current trends for getting business insights. Present potential challenges relevant to the context of the case.

c. Need to Identify appropriate tools and techniques that can be used in future analyses with a "wish list" of data that would help us understand the business case further. What are the data requirements for Salt Productions? How would you advise Salt Productions in terms of further developing their Business Intelligence and Analytics strategy?

Reference no: EM133672293

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