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Nature of negotiation between Apple vs Samsung

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Reference no: EM133433007

Question

Describe what is the nature of the negotiation between Apple vs Samsung. Is it distributive bargaining and what strategy and tactics were used to mitigate this negotiation?

Describe the negotiation strategy and planning for Apple and Samsung scenario.

Academic Book - (Essentials) Lewicki, Roy J, David Saunders, Bruce Barry, Kevin Tasa (2020) Essentials of Negotiation.

Reference no: EM133433007

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