Reference no: EM133055033
Persuasive Content - Natural Organix
You work for Natural Organix, a company that makes organic personal care products such as soaps, shampoos, lotions, and deodorants. Currently, the company advertises its products in traditional ways: through magazine and newspaper advertising, on television, and through in-store displays. You want to propose that the company use social media-such as Facebook, Instagram, Twitter, and YouTube-to gain greater visibility among its target customers-women and men aged 16 to 30.
Conduct web-based research on social media marketing. Based on that research and what you know from your own experience, draft a proposal to the company's management team to use social media marketing. This is a persuasive proposal that identifies the outcomes and benefits that social media marketing will provide for Natural Organix. Be sure to provide reasoning and, if possible, evidence to support those benefits.
In your proposal, you want to:
- Articulate the problem or opportunity that the company can address by having a presence on social media. You may choose to focus on one particular social media tool rather than all of them.
- Clearly identify the selected social media platforms with specified references, pictures and/or illustrations (appropriate)
- Present compelling recommendations with supporting details.
- Overall conclusion that includes a strong finish to your proposal
Format: Either memo or business report (Title, Executive Summary, Key Findings, Recommendation, Conclusion). Memo and report templates can be found in chapters 9 & 10.
Address or Title Page: To - Natural Organix Leadership Team; From - Your name; Subject - Be creative; Date of your report; BUS 3165.50
For a Memo: 2 - 4 page memo in the correct format and template
For a Report - 3-5 pages with pictures and illustrations; use headings - Executive Summary, Key Findings or Research, Recommendation, Conclusion. The title and reference pages are not counted toward the 3-5 pages of your report.
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