Natural and organic salon products is new firm

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Reference no: EM132192140

Natural and Organic Salon Products is a new firm that is introducing a range of Hair Care products. It has appointed a regional manager for the state of Oklahoma and plans to introduce its products in the state. The products include shampoos, conditioners as well as a range of hair color products and hot oils to strengthen hair and improve hair growth. The products minimize the use of many chemicals and have been tested and found to be as good if not better and more convenient than many well known brands.

The firm plans to market these products to Salon chains, small independent salons, as well as directly to consumers through many small and regional retail outlets for consumer and cosmetic products.

Develop the different elements of a Sales Promotion program that may be used by the Regional Manager. In this context discuss the use of both a “Push” or Trade Oriented policy and a “Pull” or Consumer Oriented promotion policy. Discuss which do you consider more important, or how they may be used together.

Reference no: EM132192140

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