National restaurant chain

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Reference no: EM133647530

Question

You are a national restaurant chain in the United States with an idea for a new dish and want to determine if your customers will like it. How would you determine if restaurants should test the dish first before rolling it out to all locations? How long would you run the test? How would you decide after the test if you should roll it out nationally? Consider the following: Variation of customers and tastes across regions; costs of running a test; how to determine if customers liked it.

Reference no: EM133647530

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