Name the five types of customer-introduced variability

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1. Name the five types of customer-introduced variability and discuss options that let companies offer a high level of accommodation at low cost or reduced variability without damaging the service experience. Provide your rationale and at least one source.

2. Read Case 26 (Procter and Gamble) in textbook, and then answer the following questions in a 3-4 pages report.
1. Compare and contrast CEO Bob McDonald and CEO Alan G. Lafley and assess leadership at Procter and Gamble. Bring out at least 3 points of comparison.
2. What intangible resources did P&G have that Lafley and McDonald used to enact strategies? Discuss at least 2 distinct intangible resources.

Reference no: EM132207327

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