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Question 1: Use glassdoor.com to read what employees are saying about a company of interest to you. What can you glean, if anything, about the ethical culture? What questions should you ask about the ethical culture if given the opportunity?
Question 2: What do you think encourages an employee or an ex-employee to post a company review online?
Question 3: What kind of employee do you imagine posts company reviews: a happy employee? An unhappy one? a neutral one?
Question 4: On a scale of 1-10 - 1 being not credible at all and 10 being highly credible - how believable or credible do you think glassdoor.com reviews are? Do you think they accurately reflect conditions at a company?
Question 5: Do you think that glassdoor.com company reviews are as credible as consumer reviews on Amazon? Why or why not?
Question 6: Name the company and would you work for the company? Why or why not
Competency: Analyze customer-focused copy that resonates with the brand messaging architecture. Scenario: You are a marketing coordinator for a beverage company
Determine the related characteristic(s) that you already possess, and propose strategies for developing the remaining characteristic(s) through education and / or experience.
A clear understanding of one's target market is essential for planning and implementing an effective promotional program. Explain why this statement is true
Explain Detailed Explanation to Marketing mix and Describe the key points of good or service as it applies to the piece of the marketing mix
Determine the technique to be used, the target population of study, the sample and how you would reach them - analyzing the current situation of a company
Obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, an..
Collect a sample of ads that appeal to consumers' values. What value is being communicated in each ad, and how is this done? Is this an effective approach.
i need a bussines plan for a product. The product would be a calorie counting bracelet basically as you walk run or do any kind of movement its shows how many calories you burn for example nike has a similar product
Explain Porter's three generic strategies and company use IT to help it differentiate and compete against the low cost provider
questiona explain concept of integrated marketing communicationsb review following exhibit which carries basic
1.Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period.
how to improve the marketing strategy for Chobani
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