Reference no: EM132360074

Question

E-commerce is expected to become an over $4 trillion industry by 2020, with Amazon having nearly half of the US e-commerce market share (https://amp.businessinsider.com/amazon-is-closing-in-on-owning-half-of-the-e-commerce-market-2018-7).

Choose a company that is NOT in the top 10 e-commerce sites by market share (NOT: Amazon, eBay, Apple, Walmart, Home Depot, Best Buy, QVC, Macy's, Costco, Wayfair).

You will use this company's website and web presence to answer the questions that follow.

Question 1: Provide the name of the company and the company's website.

Question 2: What type of business is the company: brick and mortar, click and mortar or pure play? How did you arrive at this conclusion?

Question 3: Which e-business model (or models) is the company using?

Question 4: Website design is very important and this week's material outlines some important design considerations for designing flexible websites across browsers, platforms, etc. Based on this, aesthetic appearance and functionality, is the website well-designed? Why or why not? Explain.

Question 5: Is the company using search engine optimization (SEO)? How do you know?

Question 6: What e-business communications methods does the company use?

Question 7: Is the company using any revenue generation methods? If so, what are they using? If not, what revenue generation method do you think would be beneficial to them?

Question 8: Mobile business describes the purchase of goods and services on a wireless Internet-enabled device. Is this business a mobile business? Explain. How did you arrive at this conclusion?