Reference no: EM132821599

Part A.This is Whistler Blackcomb

Source: The Ski Chanel (2016). . Retrieved July 12, 2020 from https://youtu.5be/pH1d8zZEuMvs.

1. What type of mountain resort was Whistler originally (Destination or Regional)? What type of resort do you think it is now? Explain your answers and provide some examples.

2. Give an example of a recreational activity, an outdoor recreational activity, and adventure tourism that you can experience in the Whistler-Blackcomb region and explain how the activity fits into that category.

3. What unique advantages does Whistler-Blackcomb offer for recreation, outdoor recreation, and adventure tourism?

4. Research three different events that have happened in Whistler-Blackcomb. Explain what type(s) of events they are (see Chapter 6 if you need help with categories)

5. Name a cultural or heritage attraction in Whistler-Blackcomb. What are its different revenue/funding sources?

6. What is the name of the official Whistler DMO? Talk about three services they provide and why they are important.

7. What were some of the early marketing techniques used by Whistler and Blackcomb respectively? How did the two mountains differentiate themselves? How have their marketing techniques changed?

8. Choose a tourism service product that is available in Whistler-Blackcomb and explain the 8 Ps of service marketing in relation to this product (see Chapter 8 for the list of the 8 Ps)

Part B.

1. Briefly explain in TWO (2) ways how the pandemic of Covid-19 has affected the business structure.

2. Covid-19 has caused major changes on business discussions. Cultural elements, such as gift giving and hospitality custom are least likely due to lack of physical meetings. Assume that you are a business development manager at your organization. What will you do to woo the potential clients from countries where such elements are important? Suggest and explain any TWO (2) strategies.

3. Another impact of the pandemic is the increasing "work from home". As an employer, identify FIVE (5) ways how work from home may negatively affect the organization's productivity.

4. When designing its organization, a multinational corporation (MNC) must make a particularly critical decision that determines the level of autonomy, power and control it wants to grant its subsidiaries. Assume that you are working in an MNC. Advice your organization about centralize or decentralize decision making for the subsidiaries during this pandemic.

5. Discuss FOUR (4) factors that influence recruiting and selecting employees for international assignments.

6. The pandemic has also impacted business functions inside an organization. As a Human Resource manager, you are required to identify ONE (1) effect of Covid-19 and ONE (1) way to overcome the effect on the following:

i. Performance appraisal

ii. Staffing policy

iii. Compensation

iv. Training and development