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Nabati foods marketing strategies

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1. Currently Nabati Foods is implementing Marketing Concept. Elaborate THREE elements that Nabati Foods has to focus if the company plan to adopt Holistic Marketing Concept.

2. Discuss THREE external environment factors that will create opportunities to Plant Eggz by Nabati Foods marketing strategies.

3. Elaborate the THREE competitive features which Nabati Foods as suggest its distributors to differentiate from Crackd and Just Egg.

4. Build an Ansoff Matrix for Plant Eggs by Nabati Foods. Recommend ONE strategic alternative for each matrix.

5. Choose ONE of the recommended strategic alternatives in Question 4.

a. Describe the new target market for the chosen strategic alternative.

b. Explain THREE factors that will influence the new target market in making purchase decisions.

c. Design the suitable marketing mix elements for the chosen strategic alternative.

6. Nabati Foods launched a Dairy-Free Cheesecake in the year 2020 in USA. Elaborate the series of New Product Development (NPD) stages that Nabati Foods took before launching the cheesecake product line in four different flavors; Chocolate, Tiramisu, Peanut Butter and Blueberry.

Reference no: EM133341193

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