Mutual awareness of cultural references

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Reference no: EM13941103

Mutual awareness of cultural references is essential in international business. Levels of formality vary greatly among cultures. In most situations, restraint equals respect. Following this line of thought, you need to develop a report, assisting your company to expand in China. Your report should be divided into two parts as follows: Part A (2000 words) Research and analyse some of the Chinese businessman customs, beliefs, culture and laws and discuss how a business would use this information in making decisions about: the types of products it would sell to them; how it would impact advertising, pricing and selling products to consumers in this country; and how it would impact working with individuals in this country. Part B (2000 words) Research, identify and discuss in depth at least 8 different reasons/arguments to support conducting trade with China. Include any statistical information and/or other evidence to support your arguments.

Reference no: EM13941103

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