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1. Which of the following must occur for an organization to support differentiation?
a. Accounting and finance must control funds to discourage the need to develop new products.
b. Marketing and sales must emphasize the high-value image of an organization’s products.
c. Organizational culture must limit creativity and innovation.
d. Manufacturing must emphasize the reduction of costs.
2. Which of the following is an organizational strength?
a. Surplus capital
b. Impersonal relations among workers
c. A strong trade union
d. A large number of middle-men
3. _____ exists among a set of businesses when the businesses’ economic value together is greater than their economic value separately.
a. Synergy
b. Parity
c. Integrity
d. Congruence
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