Music retailer engaging in price promotion strategy

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Reference no: EM132198187

1. What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

2. First, list and explain with examples one decision making bias observed in groups (for example, draw on in-class exercise on selecting a higher education university president) and one individual decision making bias (for example, recall the reading on decision making traps).

Second, discuss how can you prevent these biases from negatively influencing decision outcomes.

Reference no: EM132198187

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Music retailer engaging in price promotion strategy : What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

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