Multiple definitions of public relations

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Reference no: EM131972907

Provide an example about how public relations (PR) principles apply to the company Apple.

  • The multiple definitions of Public Relations.
  • The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?
  • How are they similar and how are they different?
  • How might PR be more important during a crisis situation for an organization?

Reference no: EM131972907

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