Multiple choice question of market research

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Reference no: EM1310409

Question 1. The electronic card catalog _______.

A. allows advance searching

B. includes pop-up ads

C. links to commercial sites

D. times out in 10 minutes

Question 2. To improve the quality of results generated by an online periodical database, _______.

A. select "10" in the display items per page box

B. choose only recent publication dates

C. look for "peer-reviewed" articles

D. prefer synopsis instead of full-text

Question 3. For specialized knowledge on your topic, examine _______.

A. articles in popular magazines

B. public television and radio programs

C. scholarly journals subject to peer-review

D. transcripts of public speeches

Question 4. Favor primary over secondary research sources because they feature _______.

A. critical feedback

B. the author's own words

C. peer review

D. academic rigor

Question 5. _______ stresses the trustworthiness of its results.

A. lii.org

B. ask.com

C. dogpile.com

D. msn.com

Reference no: EM1310409

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