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You have been hired as an outside consultant for a large durable medical equipment and medical supply company the company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents wheelchairs, walkers, scooters and other mobility equipment. However, they have come realize that competition is increasing and market share is getting tight. They note that most of their customers are new customers and very few are repeat customers they are concerned with customer loyalty. The medical supply company owner has asked you to develop a plan to improve customer loyalty and train the staff.
Be sure to discuss the multiple benefits that loyal customers offer to healthcare organizations
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Company is currently using the Internet or social media
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