Reference no: EM132260076

Respond to the following discussion post

There are a multitude of reasons that multinational markets will be rough, some of the reasons that multination markets are likely to be rough-and-tumble is for example the market will be flooded with competition from all over the world. Once Europe introduced the multinational market "U.S multinationals had an initial advantage over expanded European firms because U.S. businesses were more experienced in marketing to large, diverse markets and are accustomed to looking at Europe as one market. These U.S firms did not carry the cumbersome baggage of multiple national organizations dealing in many currencies, with differentiated pricing and administration, with which most EU firms had to contend"(Cateora, Gilly, and Graham). This shows me that if the U.S can make such a huge imprint in the multinational markets, a lot of different countries can come in and have the same impact, which would cause the markets to become rougher. Once one country see's that a different country is making a substantial amount of money in a growing market, they will try their best to get into that market as well. Along with competition another barrier that could hurt the external business for multinational markets are language barriers and customs. Dealing with multinational markets a country has to be equipped to handle these difficulties that they would not normally have to deal with when they are selling within their own country. Cateora, P. R., Graham, J. L., & Gilly, M. C. (2011). International marketing. Boston, MA: McGraw-Hill/Irwin.