Multinational companies do to capture emerging middle class

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Reference no: EM131189183

Question:

In the article "Capturing the world's emerging middle class" and discuss on the following questions:

Why do multinational firms need to think about the middle class now more than in the past?

What should the multinational companies do to capture this emerging middle class?

Reference no: EM131189183

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Multinational companies do to capture emerging middle class : Why do multinational firms need to think about the middle class now more than in the past - What should the multinational companies do to capture this emerging middle class?

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