Multicultural and diverse workforce operating

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Reference no: EM132290511

1. The maker of the Polar Vortex Thermometer, a thermometer that reads extremely cold temperatures, would be best served to segment its market by:

Demographics

Geography

Behavior

Psychographics

2. Multicultural and diverse workforce operating in a single country.

Multinational Corporation

MNC

Domestic Multiculturalism

OrganizationalCulture

3. A perceptual map:

Does not require the input of consumers

Predicts the future success of a brand

Allows a marketer to determine if their product is differentiated from the competition based on consumer research

Shows where the marketer thinks their brand should be plotted against their competitors

4. Dominica likes to host family gatherings. She typically puts out fun-sized candy bars in a dish for her guests to eat. However, at the holidays, Dominica buys Godiva Chocolate to really impress her family. In this instance, Godiva would target Dominica using:

Usage rate

Demographics

Psychographics

Occasion

5. Why do marketers identify and select target markets?

Because no product or service pleases everyone

Because the marketers want the broadest audience possible

Because the firm has unlimited resources

Because the product or service pleases everyone

6. Crayola Crayons markets its crayons and markers to parents with children aged 5-15 years old. More importantly, they segment the market by usage. Which segment would most likely be targeted by Crayola?

Light users

Medium users

Non-users

Heavy users

7. An ad for a dance studio that is targeted to married couples whose hobby is dancing because it is a way they can express themselves is an example of which type of segmentation

Occasion

Geographic

Demographic

Psychographic

Reference no: EM132290511

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