Multi-stage approach was effective in keeping consumers

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1. Do you think this multi-stage approach was effective in keeping consumers’ interest in Mountain Dew (and DEWmocracy2, specifically) high over time? Were some stages better/more effective than others?

2. What was the value of having “Flavor Nations” formed from Dew Labs members? Value to PepsiCo? Value to the members?

3. Could PepsiCo use this approach for other brands in their portfolio? Have they? For which types of brands and target segments does crowdsourcing in this way seem most appropriate?

4. Select a brand from PepsiCo’s portfolio (lists of brands can be found on the PepsiCo website). Develop a crowdsourcing campaign (or series of campaigns) for that brand.

Reference no: EM132296857

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Multi-stage approach was effective in keeping consumers : Do you think this multi-stage approach was effective in keeping consumers’ interest in Mountain Dew high over time?

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