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Multi-cultural environment of negotiation

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One of the issues confronted with those businesses getting into the multi-cultural worldwide market is understanding and dealing with cultural differences during negotiation. Culture also has been suggested as an essential aspect in realizing ethical/unethical negotiation behavior. Based on your example from China and those cultural and legal differences with some other countries such as the UK and Australia, which could probably cause some sense of bribery in the negotiation process, I'd like to ask on how you will negotiate where the other party seems to be working with tricky tactics. Or how you could possibly determine their action is unethical and if so, then what will be your reaction to this behavior in a multi-cultural environment of negotiation.

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Reference no: EM13295473

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