Reference no: EM133340660
Questions
1. A hot tub manufacturer estimates it will take ten personal sales calls, each of which costs $250, and 25 phone calls, each costing $25, to get five retailers to carry its product. The measure of contactual efficiency in dollar terms is:
a. $2,500.
b. $1,250.
c. $3,125.
d. $1,375.
e. $275.
2. A multi-channel strategy means:
a. A firm uses multiple promotional strategies to reach customers.
b. A firm advertises its products or services on many television stations.
c. Numerous intra-organizational activities are used to provide products and services to customers.
d. A product has many features that are desired by customers.
e. A company reaches its customers through more than one channel.
3. A distinction is made between channel members and facilitating agencies because:
a. Sometimes academic hairsplitting is necessary.
b. The channel members are part of the inter-organizational system, while the facilitating agencies are not.
c. The channel management problems are often different for channel members versus facilitating agencies.
d. The use of facilitating agencies is not a frequent occurrence for many firms.
e. Channel members and facilitating agencies have different levels of control in the movement of goods.