MTV Goes Global with Local Beat

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Reference no: EM132159071

Analyzing international business, the case study “MTV Goes Global with a Local Beat.” Answer the two questions:

1- Some people say teens in developing countries who are exposed to large doses of U.S. culture on MTV will come to identify less and less with their own societies, whereas others say that it’s just fun television. Do you think there are negative aspects of broadcasting U.S.–style programs and ads to developing countries?

2- Digital compression technology made it possible for MTV to program across a global network. What other technological innovations have helped companies to think globally and act locally?

The case study should be approximately 2 pages long. Analyze and synthesize information to produce a clear and coherent conclusion by integrating the material into a coherent essay with an introduction, headings and a conclusion.

Reference no: EM132159071

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MTV Goes Global with Local Beat : Analyzing international business, the case study “MTV Goes Global with a Local Beat.”

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