Mtp design team initial brainstorming activity

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Reference no: EM132293192

Develop a Design Concept Proposal (PCD) that represents your contribution to the MTP Design Team’s initial brainstorming activity. To be successful, your concept proposal should be well thought-out and clearly documented.

The concept proposal should include:

• A Rationale which includes your target customer and their needs

• The main Design Concept Proposal which includes …

• A Name for the product;

• A brief description of the product and the problem(s) it is intended to solve;

• A list (at least 6) of the Features-Attributes-and-Benefits (FAB) of the product that the customers will be interested in; and,

• A conceptual sketch of what you think the product should look like.

Reference no: EM132293192

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