Reference no: EM133099515

MSc1828 Marketing Management for Hospitality Leaders - Glion Institute of Higher Education

Assignment - Reflective Paper

Assignment overview:
To demonstrate the ability to conduct independent research, analyze critically, and reflect deeply on the issues confronting the international hospitality services marketing today.

Overall aim:
The purpose of this assignment is to develop and assess the student's ability to reflect analytically and write (TS1) about their learning of contemporary issues within international hospitably services marketing (LO1 and LO2) using a credible selection of sources (TS3).

Learning Outcome 1: To evaluate how the characteristics of services provide challenges and opportunities for service providers and marketers within the hospitality industry

Learning Outcome 2: To create incremental and / or innovative solutions to meet current and future needs of consumers within the international hospitality industry

For Weeks 1-8 (25th April 2022) of the course, you are required to keep a log of your course- related activities by completing the weekly sheet below (as an example for week 1). These sheets are to then be used to draw your reflections and learnings for your Reflective Paper. Note that the logs for Weeks 1-8 will not be graded but need to be included in the appendices of your Reflective Paper for validation purposes. The non-submission of the logs will invalidate the Reflective Paper resulting in a zero grade.

• What one significant thing did you learn / discover from this week?
• What other sources did you check to understand more about the chosen topic?
• How much did these other sources confirm or differ from what you first learned?
• Which industry brand was featured in your research / reading for these weeks, and why is it relevant to your study?
• Which industry person was featured in your reading / research and why are they relevant to your study?

Structure or Task
Title Page
Title: Course Log and Reflective Paper Your name:
Word count: 1000 words (between 900 and 1100 words for the Paper)

1.Introduction

A good introduction will ‘introduce' the purpose and content of the document. Make this strong and clear so that you can address it in the conclusion.

Give up to 6 keywords between the 1. Introduction and 2. Reflection, i.e. the most significant words that represent the skeleton of your report.

(Include page numbers from here on)

2.Reflection

Examine your Reflective Log and draw out two or three of the most significant learnings that you can generate to show a deeper understanding of what you have learned from this course.

Use a critical narrative (not parenthetical) style. Use sources frequently and weave them into your text to show an active use of your sources.

3.Conclusion

Return to your purpose in the Introduction and summarize the most important skill (not knowledge) that you have learned in this course so far.

4. References

Include in APA 7 style any academic sources and non-academic sources you think have enriched your reflections. Ensure that each cited source is in your list, and each listed source is in your
text.
Appendices

Include your logs for the 7 weeks.

Attachment:- Marketing Management for Hospitality Leaders.rar