Reference no: EM132675951

MS7SL87O Global Marketing and Digital Business - University of West London

Aim
• Develop a critical approach to the study of people management.
• Recognize the complexity of people management, particularly, in different organizational and social contexts.
• Understand contemporary perspectives on leadership, management and human resource management/development.
• Identify alternative perspectives on change and how change is managed in different organizational settings.
• Examine particular practices of human resource management/development from different perspectives.

Learning outcome 1: Review and critically evaluate major contemporary research and debates in the fields of human resource management (HRM) and human resource development (HRD).

Learning outcome 2: Evaluate major theories relating to the management of people in organisations such as alienation, motivation, commitment and engagement at work and how these are put into practice by organisations.

Learning outcome 3: Debate and critically evaluate management and leadership and its development in organisations.

Learning outcome 4: Contribute to the promotion of flexible working and effective change management in organisations.

Learning outcome 5: Critically discuss the aims, objectives practices & contributions of the HRM/D function.

Learning outcome 6: Promote professionalism, team working and ethical approaches to HRM and HRD practice in organisations

Assessment 1

Assessment Task: Individual Report Assessment Criteria: LO1-LO6 Word Count: 2,000 words Briefing:

"Human resource management (HRM) has frequently been described as a concept with two distinct forms: soft and hard. The soft model emphasises individuals and their self-direction and places commitment, trust, and self-regulated behaviour at the centre of any strategic approach to people. In contrast, the hard model stresses the rationalism of strategic fit and places emphasis on performance management and an instrumental approach to the management of individuals".

(Gratton et el., (1999, Strategic Human Resource Management: Corporate Rhetoric and Human Reality)

You are required to write a report on an organisation of your choice in which you will effectively highlight the key concepts and models of HRM. You should;

1. Critical examination of the various HR models and issue of Alienation, Motivation, Commitment and Engagement at work and how these are addressed into practice in your chosen organisation.
2. Critically analyse how effective leadership helps organisation to develop and achieve its aims and objectives. You should critically discuss role of professionalism, team working and ethical approaches to HRM.

Report Structure:
Introduction:
Here you will introduce your topic theoretically using appropriate academic resources and Harvard style citation and referencing. You will also include a brief introduction of your organisation.

Critical Examination of HR concepts:
In this section will address part 1 of the assessment brief. You will typically relate the theories with practices from your chosen organisation.

Critical Analysis of Effective Leadership:
You will address part 2 of your assessment brief. Your focus will be on how effective leadership can help organisation to identify and fulfil organisational objectives which will adhere to the organisational ethics.

Conclusions and Recommendation:
From your part 1 and part 2 of the assessment brief, you will draw logical conclusions and make appropriate recommendation on how organisation can develop its human resources and promote human resource development.

Assessment 2

Assessment Task: Individual Essay

Assessment Brief:

Critically analyse Role of communication and employee involvement in effective change management. Word limit of this essay is 1500 +/- 10%

Structure:

Please follow a typical essay structure including Introduction, Main body and Conclusion.

Attachment:- Global Marketing and Digital Business.rar