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MS4UK41O Principles of Marketing Assignment

Assignment Help Marketing Management
Reference no: EM133150050 , Length: word count:2500

MS4UK41O Principles of Marketing - University of West London

Learning outcome 1: Students should be able to find out and state marketing terminology, principles, classifications, theories/concepts and methodologies at an introductory level

Learning outcome 2: Students should be able to refer to and explain in their own words marketing terminology, principles, classifications, theories/concepts and methodologies relating to simple marketing contexts

1. Demonstrate knowledge and understanding by giving practical examples of their use in specific simple marketing situations.

2. Analyse simple relationships between businesses and their markets and make judgements about simple marketing issues that affect the operation of businesses

4. Formulate simple marketing solutions to problems concerning businesses and their markets.

Assessment

Referring to the issues identified in Assessment one, prepare a marketing plan with clear analysis and strategy as to how your organisation would be able to improve their market share and growth. The marketing plan should be medium term from 2022- 2025. It is recommended that the following can be followed.

1. Introduction - This could be a summary of the issues identified in A1 to justify the objectives for the marketing plan that you will be demonstrate in your report, what you want to achieve for the company. Therefore, you need to follow the SMART criteria: (Specific: Clear goals. Measurable: profitability. Attainable: de- scribe the result. Realistic: is it doable? Time: By when?

2. Develop the marketing strategy: in this section you provide a strategy to in- crease market share/growth of the company, you can use Ansoff marketing growth strategy and be as creative as possible.

3. Discuss the marketing Mix: In this section you analyse the company based on the 4Ps.

4. Discuss the customer driven strategy: In this section you need to analysis the segmentation, targeting, positioning and differentiation separately.

5. Conclusion

Attachment:- Principles of Marketing.rar

Reference no: EM133150050

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