Reference no: EM132576089 , Length: 4000 Words

MRKT20052 Marketing Plan - Central Queensland University

Assessment task:

Assessment 2 requires students to work in groups of up to three students on a selected product from the pre-determined list below in order to prepare a comprehensive marketing plan. The assumption is that the product will be introduced into the Australian market in 2019. This is a group assessment and groups will be formed during week one classes. The marketing plan should be between 3000 and 4000 words in length excluding the executive summary, table of contents, tables, charts/graphs, the reference list and appendices. Your assessment should show an application of relevant marketing concepts, theories, and analytic tools learnt in the unit.

• Each student in the group is to research, prepare and present one of the following sections of the marketing plan:
1. Situation analysis;

2. Target market identification including marketing objectives; and

3. Marketing mix strategy.

• Each student should have enough content to present for 2 minutes on their section and should be prepared to answer any questions on their section. Each group will have maximum of 6 minutes to present. It is up to each group to rehearse and manage the time limit for the presentation.
• For on-campus students, your presentations will start in Week 10 and is expected that all groups are ready to present in week 10.
• Distance students will present live via a Zoom session either during the day or in the evening to be determined by the Unit Coordinator starting in week 10.
• For all students: if you are unable to attend a class/Zoom session and do not let your lecturer/Unit Coordinator know in advance or do not have a doctor's certificate or a sufficient reason why you were not present, you will receive a zero mark for your presentation.

Attachment:- Marketing Plan.rar