Reference no: EM132462196 , Length: word count:1000

MRKT20052 - Marketing Management and Digital Communications Assignment - Central Queensland University, Australia

Assessment - Portfolio Articles Analysis

For this assessment, each student will choose any ONE of the two articles provided below and write a reflective analysis. This is an individual assessment with a maximum word count of 1,000 words for the article analysis excluding references.

In analysing the chosen article, the emphasis is on identifying the marketing implications of the events or issues described in the selected article. For the selected article, students are to prepare a write-up answering the following question:

Question - What are the implications of the events/incidents/issues in the article from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?

The write-up for each article should be presented in the following format using headings as per the three points below:

1. Concise summary of the key issues illustrated in the article.

2. Explanation of why the issues illustrated in the article is important.

3. Discussion of implications of these issues from a marketing perspective.

Articles -

1. Rigby, B. (2019). How brands are capitalising on the 'Markle Sparkle' and consumer trends to push sustainable fashion.

2. Singer, M. (2019). Smaller stores and free booze: Myer's plan to lure shoppers after dark.

Note - Word limit: Maximum of 1,000 words for your selected article. Provide a list of at least 4 references for your reflective analysis. The references should consist of published academic and research papers and textbooks in the write-up to support key points. Ensure that your references are relevant to the issues discussed. You should also reference the chosen articles in the submission document with the correct URL in the reference list section (this is additional to your academic references). Referencing should follow the APA style.