Reference no: EM132909897 , Length: word count:1700

MRKT19038 Marketing Research and Analytics - CQUniversity

Question 1: What is the required structure for this individual written assessment? Do I need to include an abstract, executive summary, table of contents, introduction, or conclusion?
Title page
1. Dataset 1: analysis
1.1. Demographic profiles
1.2. Association tests
2. Dataset 1: marketing implications of the analysis findings
2.1. Theoretical implications
2.2. Managerial implications
3. Dataset 2: analysis
3.1. Demographic profiles
3.2. Association tests
4. Dataset 2: marketing implications of the analysis findings
4.1. Theoretical implications
4.2. Managerial implications
Reference list

Question 2: What software should I use to analyse the datasets?

Question 3: What should I report when examining the participants' demographic profiles based on the required variables?

Question 4: What should I report when testing the associations between the required variables?

Question 5: Can my references include resources other than journal articles?

Question 6: Should I condense my writing if my total word count (excluding the reference list) is 1620 words?

Question 7: Do I need to set the suitable measure type for each variable in Jamovi before I run the required analysis on Dataset 1 and Dataset 2?

Question 8: If the p values associated with both Pearson and Spearman correlations between two variables are < .05, can I say the association between the two variables is statistically significant?

Question 9: Can the real-world organisation I apply the Dataset 1 analysis findings to under subsection 2.2 be different from the real-world organisation I apply the Dataset 2 analysis findings to under subsection 4.2?

Question 10: Are there any suggestions in terms of how I can best address the theoretical implications and managerial implications of the analysis findings from each dataset?

Attachment:- Marketing Research and Analytics.rar