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Mrkt 310 principles of marketing-strategic mkt assignment

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Reference no: EM132419843

MRKT 310 Principles of Marketing

Question: What is Strategic Marketing?

 

  •  Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation.
  • The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement.
  • SWOT analysis : Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
  • Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.

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Reference no: EM132419843

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