Mrket segmentation read the journal article gonzlez a m

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Read the journal article Gonz?lez, A. M., & Bello, L. (2002) ‘The construct “lifestyle” in market segmentation: The behaviour of tourist consumers’, European Journal of Marketing, 36 (1/2), pp. 51–85. Assess the thesis of the authors in regards to the construct ‘lifestyle’. Examine the other innovations that are presented in the article. Explain you answer.

Reference no: EM13458062

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