Motorcycles with images of independence-freedom and power

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Reference no: EM13869360

According to a customer, a Harley-Davidson motorcycle can make one feel like "the toughest, macho guy on the block." Harley-Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ________.

a. motive

b. life-cycle stage

c. self-concept

d. brand personality

e. self-actualization need

Reference no: EM13869360

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