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Motivation refers to the underlying forces or motives that

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1) What does the term 'consumer behavior' refer to and why is it important to advertisers?

2) Which consumer behavior process presents the greatest challenge to advertisers? Why?

Motivation refers to the underlying forces or motives that contribute to our actions. These motives stem from the conscious or unconscious goal of satisfying our needs and wants.

Reference no: EM13461929

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