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Motivation, personality, and perception are all tied to consumer behavior in various ways, such as brand personality, emotional motives, and perceptual mapping. For this assignment, choose two of the three topics listed below, and find a scholarly journal article (peer reviewed) from the Ashford Library for each. a. Motivation and Consumer Behavior b. Personality and Consumer Behavior c. Perception and Consumer Behavior Write a minimum two-page summary for each article (four pages combined for the assignment), and show how it applies to the learning from the chapter(s), integrating and applying the concepts as they relate to consumer behavior and marketing. Identify the article used in the introduction in each summary. Both summaries must be submitted as one paper. Be sure to include a properly formatted Reference, using APA style as outlined in the Ashford Writing Center. Two pages is the minimum for each summary and it is perfectly acceptable to have more. Databases such as EBSCOhost, Academic Search Premier, Business Source Elite, ProQuest, and even psychology databases such as PsycArticles and others are good starting points.
How would you invest a million dollars? Determine the best investments are right for you; Stocks, Bonds, Mutual Funds and Real Estate?
The old press was purchased 2 years ago for an installed cost of $35,000 and can be sold for $20,000 net of any removal costs today. Both presses are depreciated under the MACRS 5-year recovery schedule. The firm is in 40 percent marginal tax rate..
Ford's preferred stock pays a dividend of $3 each year and trades at a price of $27 per share. Ford's debt trades with a yield to maturity of 8.5%. What is Ford's weighted average cost of capital if tax rate is 30%?
Assume that an investor sells short 200 shares of stock at $75 per share. At what price must the investor cover the short sale in order to realize a gross profit of $5,000? $1,000?
How is "net patient service revenue," on a hospital's operating statement, calculated?
An investor has many choices that need to be made before investing his or her money. Identify 5 strategies that require to be reviewed before an investor can reach his or her personal aims.
Explain what is the net cash flow at time 0 if the old equipment is replaced and what are the NPV and IRR of the replacement project
problem 1 what is the price of a bond that has the following characteristics a years until maturity 20 b coupon
Kendall, Inc. has $15 million of outstanding bonds with a coupon rate of 10 percent. The yield to maturity on these bonds is 12.5 percent. If the firm's tax rate is 30 percent, what is relevant cost of debt financing to Kendall, Inc.?
Conseco's preferred stock pays an annual dividend of $0.75/sh, and is selling at $8.85 a share. Use your knowledge of discounting to estimate Conseco's cost of preferred stock financing.
State any other key assumptions. How profitable do you anticipate Wal-Mart will be? Will Wal-Mart need to increase its reliance on external borrowing?
The firm spent $24,000 on fixed assets and decreased net working capital by $1,330. What is the amount of the cash flow to stockholders? please show all work.
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