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Motivation is the inward drive we have to get what we need

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Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an American psychologist, developed the hierarchy of needs.

  1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
  2. Analyze the advertisement using the concepts of marking and consumer segmentation, and discuss how it aligns to the organization's mission.
  3. Find an international version of an advertisement for one of the products.
  4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?  

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Maslow's motivational hierarchy suggests that there are different stages of motivation. The advertisements also tries to attract people to make purchase decision. The first advertisement impresses people by concentration on male and female interests. The second advertisement offers a slab of comfort and status to customers making purchase from them

Reference no: EM13789437

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