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In 2007 Novartis a swiss agribusiness chemical and drug company announced that all food products made from its genetically engineered crops would be lablled to indicate the presence of genetically modified ingredients. Genetically engineered products made by Novartis are used on many farms to increase milk production and reduce the amount of herbicides of insecticides used on corn, soybeans cotton and potatoes forgein genes have been introduced into tomatoes to prolong their shell life
There has been widespread opposition to genetically engineered foodstuffs for several years but novartis decided to improve its product offerings in response to numerous customer surveys that have shown that U.S customers would prefer to know when the food they are eating comes from genetically altered crops or animals
A in general waht are the options for taking a product/service into a foreign market give one example 1 mark
B in general what are the motivating factor for product adaptation give one example
C in the novartis case study how did the company improve its profile offering?
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