Most valued by wedding and family reunion groups

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Reference no: EM132195134

Scenario: Imagine that you are a new sales manager for a Marriott hotel in a mid-town location. Your hotel is located in the parking lot of a large shopping mall. There are 247 rooms, 4 suites and 20 floors. Additionally, there is over 9,000 square feet of meeting space. The hotel provides full service catering. The hotel has been recently renovated with special attention given to the lobby of the hotel. The city has a convention center in the historic district which is located approximately 8 miles away. As a new sales manager you have been assigned to the SMERF market (Social, Military, Educational, Religious and Fraternal Market). Your location is perfect for weddings and family reunions. Your goal has been set to increase wedding/family reunion revenue by at least 10% over the previous year.

What strategies would you use to identify leads in these areas?

What research methods should you use to better understand the weddings and family reunion markets in your location (city)? And why?

In your opinion, which positioning options would be most valued by wedding and family reunion groups? And why?

Reference no: EM132195134

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