Most social media marketing time and effort

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Reference no: EM132227391

Please provide a Brief Summary of the Lego Case (one short paragraph)- (this is the most important part of the assignment for me in which i need the help)

1. Which of the three personas does the Lego Group spend the most social media marketing time and effort? It is likely that different personas will emerge for the Lego Group over time? Explain.

2. What factors may have influenced the Lego Group's target marketing decisions?

3. This case study indicates that the Lego Group believes its optimal target audience are young boys. Based on principles from the chapter, who do you think the company’s secondary optimal target audiences might be? What social media marketing efforts might help the company reach those other audiences?

4. How does identifying a target audience with personas help a company select the best social media platforms to focus its social media marketing efforts on?

Reference no: EM132227391

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